NEW YORK (TheStreet) -- Over the weekend, Madison Square Garden's (MSG) New York Knicks hung on in the NBA Playoffs, beating the Miami Heat 89-87. In the NHL's Eastern Conference semifinal series, the Rangers fell to the Washington Capitals, 3-2. Although the Rangers appear to have a much better chance of winning a championship, the success of sports franchises only tells part of MSG's story from an investment standpoint.
Back in mid-April, I spelled out my case for investing in MSG.
Since then, the stock popped 10.1%, moving up more than $3 to this past Friday's close of $37.94. During that session MSG touched an intraday, 52-week high of $38.38.
On the marketing partnership front, we have recently established new partnerships with Unilever, Blackberry, Tissot, (inaudible). The emergence of Jeremy Lin also created additional sponsored opportunities including a partnerships with Thailand based companies Acer and Maxis and a court side marketing campaign with Coca-Cola that include signage in Mandarin.
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