And with our improving product performance, we expect further growth in the installed participation base and revenue per day in June quarter and beyond. Next our new unit sales continue to increase on a quarterly sequential basis with 600 more units sold for replacements on casino floors in US and Canada compared with the December 2011 quarter. Contributing to this improvement was the successful launch of the Bluebird2e cabinet which adds emotive lighting to the Bluebird2 cabinet. We shipped more than 1500 of these units in the March quarter.And that's particularly noteworthy, we improved product sales gross margin by 320 basis points over the prior year to 52% which is up 170 basis points sequentially from the December quarter. Ongoing benefits from our cost containment and continuous improvement initiatives more than offset the roughly $1100 decrease in average selling prices that primarily reflected a greater mix of lower price VLT sales, the impact from higher discounts given our larger volume orders, fewer premium for sale of units and the continued impact of a competitive market place.
WMS Industries' CEO Discusses F3Q12 Results - Earnings Call Transcript
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