Friendly brand face: Kashi
Looming corporate masters: Kellogg (K)
Back in 1984, Kashi's seven whole grains and sesame became a status symbol for self-aware but easily stereotyped consumers. By 2000, Kellogg wanted a little more of the "natural foods" market in their bowl and bought Kashi outright. Now only box art and a sorting bin separate Kashi from Cracklin' Oat Bran.
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