Friendly brand face:
Looming corporate masters:
(PEP - Get Report)
Naked Juice may have been all-natural and earthy when it was founded in Santa Monica, Calif., in 1983, but getting bought out by a private equity firm in 2000 and by Pepsico for $450 million in 2006 made Naked about as alternative as a bottle of Sierra Mist. Don't get all smug over there, Odwalla drinker: Your juice was sucked up by
for $181 million more than a decade ago.