Cabela’s® Announces Plans For Green Bay, Wis., Store

Cabela’s Incorporated (NYSE: CAB), the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, announced today plans to bring the extraordinary Cabela’s retail experience to customers in the Green Bay, Wis., area.

Construction is scheduled to begin this fall and Cabela’s plans to open the store in the summer of 2013. It will be Cabela’s third store in Wisconsin, joining the Prairie du Chien and Richfield locations. The company also operates a distribution center in Prairie du Chien.

The approximately 100,000-square-foot store will be located in the Titletown Development area being developed in conjunction with the Green Bay Packers. The store will be located in the southeast quadrant of US Route 41 and Lombardi Avenue near Lambeau Field in the Village of Ashwaubenon in Brown County.

Cabela’s expects the store to employ approximately 175 full-time, part-time and seasonal employees. Most will come from Green Bay and the neighboring area.

“Wisconsin is full of people who are passionate for the outdoors, people who share the Cabela’s lifestyle, and who are known for their loyalty and dedication to sports. It’s a wonderful area to expand our retail footprint,” said Cabela’s Chief Executive Officer Tommy Millner. “We’ve had great success with the Prairie du Chien and Richfield retail locations, and we expect a very bright future in Green Bay.”

The store will be built in Cabela’s next-generation layout, designed to surround customers in an outdoor-like experience with dynamic wildlife displays. In addition to thousands of quality outdoor products, the store will include a large mountain replica featuring North American game animals re-created in their natural habitat, a Gun Library, aquarium, Bargain Cave, Boat Shop and Deli.

The store also will feature a Sportsman’s Hall of Fame displaying Wisconsin trophy animal mounts, as well as a “view-through” design highlighted by large glass windows allowing customers to see the store’s interior as they approach both the front and back of the building.

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