NEW YORK ( MainStreet) -- What's happening in small business today?
1. Yahoo! Small Business launches marketing tool. Called the Yahoo! Marketing Dashboard, the free tool intends to help "entrepreneurs discover new marketing opportunities to grow their businesses," Yahoo!'s (YHOO) small business unit says in a press release.
The tool provides a clear, consolidated picture of a business's marketing results while enabling them to easily analyze website metrics, manage online reputation, and maintain accurate and comprehensive business listings across the Web.
"With all these key business metrics accessible in one location, small business owners with limited resources can spend more time focusing on their core businesses and less time buried in multiple interfaces and spreadsheets," according to Yahoo! Small Business.Key features include monitoring of search engine and directory listings as well as social media site profiles, and website traffic analysis and email marketing campaign tracking, among other things. The tool also offers premium services for a fee, like more integrated email campaign tracking using third-party vendors like Constant Contact (CTCT) and OrangeSoda. 2. This profile explains more about Kickstarter. The New York Times profiles Kickstarter, one of several crowdfunding websites sprouting up in the new world of appealing to peers and others for funding. The 3-year-old company seems to be finding its footing as the solution for entrepreneurs who want to put their toes in the water with an idea before looking to secure more traditional financing or venture capital money. Kickstarter has paved the way for other sites in the space, however Kickstarter is the largest, the article says. It has raised more than $200 million for 20,000 projects. >>>Indiegogo's CEO: a Very Exciting Time Those who back Kickstarter campaigns are typically rewarded with "insider access to the projects they finance," and a tangible reward. Campaigns are free to set up, but the site takes a percentage if it succeeds in its funding goal. Critics of sites like these say it's not the best way to start a business, however, the founders say they are clear about the line between projects and business. "With the more consumer-oriented projects, we make sure it's very clear backers know they're helping build a project and they will get one as their reward," co-founder Yancey Strickler told The Times. "They are intended to be finite projects, but you do find things that start off with a small idea and grow into something quite large."
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV