Barnes & Noble, Inc. ( NYSE: BKS), the leading retailer of content, digital media and educational products, today introduced a major new advertising campaign for hot-selling NOOK Simple Touch with GlowLight by Barnes & Noble, the world’s first E Ink Reader with patent-pending lighting technology, and the only E Ink Reader made for bedtime reading.
Since its launch just weeks ago, critical acclaim and high customer demand for NOOK Simple Touch with GlowLight have made it the hottest Reader on the market, far exceeding the company’s expectations, in fact the device is temporarily sold out. Barnes & Noble is building new devices as fast as it can and expects to have more stock in Barnes & Noble stores soon. Customers are encouraged to place orders for the popular Reader at www.nook.com and in stores.
The “Read in Bed” advertising campaign highlights how Barnes & Noble’s GlowLight technology solves the number-one problem couples have in bed – having their sleep interrupted, or being prevented from falling asleep, when their partner reads with the light on. The multi-faceted campaign, developed by Barnes & Noble with Mullen ( www.mullen.com) includes a television commercial complemented by print and online advertising.
“A light has always been the most requested feature on our E Ink Readers, which makes sense because we know two-thirds of people read in bed,” said Glenn Kaplan, Creative Director at Barnes & Noble, Inc. “We also know that for as long as there have been beds, and books, there’s been a common clash between couples at bedtime: Lights on, to read? Or off, to sleep? Our new campaign sheds light on this age-old issue and celebrates its resolution with NOOK Simple Touch with GlowLight, the first device ever that’s as good in the bedroom as it is on the beach.”
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