COPPERTONE Launches Nationwide Contest In Search Of Modern Little Miss Coppertone

WHITEHOUSE STATION, N.J., May 3, 2012 /PRNewswire/ -- Merck, the makers of COPPERTONE, launched today its nationwide search for a little girl who embodies the persona of the brand's beloved icon – Little Miss Coppertone.  Alison Sweeney, host of NBC's "The Biggest Loser" and mother of two will help select finalists for the Facebook photo contest.  America will then vote on the final winner, who will win a seven-day, six-night family vacation and will be featured in a COPPERTONE print ad in 2013. 

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Proud parents and guardians can enter the Little Miss Coppertone contest by uploading a photo on Facebook of their little girl who personifies the energetic, optimistic spirit of the brand's signature character. The contest seeks photos of girls between the ages of two and seven.  With agreement from parents and guardians, COPPERTONE will feature contest photos on its Facebook page and will also incorporate them into a Little Miss Coppertone photo gallery mosaic. 

"This contest gives girls across the country a chance to shine and express the happiness of summer," Sweeney said. "As a mom of two, I'm passionate about enjoying time outdoors with my family while making sure we are protected from the sun."

Americans were introduced to Little Miss Coppertone and her dog in 1953, and the pair have symbolized the brand's dedication to family sun protection ever since.

"Our iconic Little Miss Coppertone represents the vibrancy of childhood, a love for the outdoors and the confidence that comes with using COPPERTONE products," said James Mackey, senior vice president and U.S. region head for Merck Consumer Care. "She has transformed throughout the years and our contest will honor her evolution by celebrating girls from all walks of life across America."

Starting today through June 22, COPPERTONE encourages parents and guardians to visit www.facebook.com/coppertone, where once they "Like" the page, they can enter the contest, upload and provide permission for use of the photo of their little girl outside.  Or, consumers can visit select participating national retail locations and take a photo in front of a summer backdrop to upload and enter onsite. For a complete list, visit www.coppertone.com.

Once the contest closes, Sweeney and other judges will review entries and select the top 10 finalists. The photos will be featured on the brand's Facebook page from July 13 to 26. People across America are invited to vote for the girl they believe best reflects Little Miss Coppertone's spirit. The contest winner will be announced at the end of July.

Additionally, COPPERTONE will support Feeding America®, the nation's leading hunger-relief charity, by providing $1 for every entry received during the month of May, up to $25,000. Sweeney supports it as part of an overall platform to keep moms and children healthy.

"Being active outdoors, eating well, and staying protected from the sun are all ways I help my family lead a healthy lifestyle," Sweeney added. "Together with COPPERTONE, we can help make a difference in the lives of our nation's children."

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