A major factor in Apple reasserting its dominance appears to be lowering the price on its iPad 2 to $399 from $499, which it did when it announced the new iPad in March. "And its decision to keep a lower-priced iPad 2 in the market after it launched the new iPad in March seems to be paying off as well," said Mainelli in the release.
The complaints about the Kindle Fire include a lack of features and shoddy Internet browsing, and perception of the product is such that rivals feel comfortable getting in little digs.
Barnes & Noble (BKS) CEO William Lynch said on the company's fourth-quarter conference call he had heard about some "quality issues with our biggest competitor" on their new product, with most presuming this to be the Kindle Fire. Lynch said he heard of return rates between 15% and 25% for the tablet.
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