Consumer Trends In The Haircare Market In India
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.Scope Consumer survey data for the following specific categories: Conditioner, Hair Colorants, Perms & Relaxers, Shampoo and Styling Agents. Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category. Volume shares in 2011 for brands and private label sales tracked by the survey. Reasons To Buy Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered. Key Highlights Consumption frequency analysis reveals that private labels account for less than 5% of the market by volume in every Haircare market in India. This can be attributed to the fragmented nature of the Indian retail market, with private labels traditionally more successful in mature, concentrated retail markets. Consumer survey results indicate that Changing age structures and Changing Lifestyles are the key factors influencing consumers purchasing decisions with regards to Haircare products in India. India's young population and growing urbanization will shape the market in the coming years. Shampoo has the largest share of the Indian Haircare market by value, accounting for one-third of products by value. Conditioner is also very popular, with a market share just below that of Shampoo.
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