American Apparel, Inc. Announces Preliminary April Sales

American Apparel, Inc. (NYSE Amex: APP), a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel, announced preliminary sales for the month ended April 30, 2012. The Company reported that for the month ended April 30, 2012, total net sales increased 6% to $47.9 million when compared to the month ended April 30, 2011. Between the same periods, comparable store sales on a preliminary basis increased an estimated 10% and wholesale net sales increased an estimated 4%.

The following delineates the components of the estimated increases for April 2012 and the three previous months when compared to the corresponding months of the prior year:

			April				March				February				January
Comparable Store Sales			6	%			20	%			11	%			11	%
Comparable Online Sales			49	%			24	%			9	%			41	%
Comparable Retail & Online			10	%			21	%			11	%			15	%
Wholesale Net Sales			4	%			9	%			21	%			23	%

"We are pleased to report another month of sales growth across all three selling channels. April represents our eleventh consecutive month of comparable sales increases,” said Dov Charney, Chairman and CEO. “Despite a forward shift of the Easter Holiday, we continued to see growth in our core businesses; particularly our core knits business in the retail channel.

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