May 3, 2012
/PRNewswire/ -- WhaleShark Media, Inc. (
), the world's largest
and deals marketplace, announced today it had awarded GSD&M (
) the account to support the creative and media duties for the company's RetailMeNot (
) brand. Additionally, Allison+Partners (
) was named the company's public relations agency, supporting the earned media programs for WhaleShark's RetailMeNot brand and its corporate communications program.
"We are thrilled to be working with these first-class agencies to further grow the leadership position of our flagship brand in the U.S., RetailMeNot," said
, senior vice president of marketing for WhaleShark Media. "I know that both GSD&M and Allison+Partners will play an important role in helping RetailMeNot build meaningful and enduring relationships with value-seeking consumers."
, GSD&M will help launch the first branded campaign for RetailMeNot as WhaleShark Media evaluates and tests various online and offline mediums, including digital and television, to amplify the website's new positioning.
"From Southwest Airlines to
to the U.S. Air Force, we have built a creative media agency that knows how to tell compelling stories and build brands that dominate their market leadership position," said
, president and CEO of GSD&M. "We all look forward to working with a market leader like RetailMeNot and being a part of the team that makes this brand a household name."
, Allison+Partners is an award-winning, full-service communications firm that will support the growing earned media needs for RetailMeNot and the financial communications program for WhaleShark Media.
"In our role as storytellers, we are really excited to work with WhaleShark and collaborate with GSD&M to help amplify the consumer and merchant value proposition of the RetailMeNot brand," said
Matthew Della Croce
, partner at Allison+Partners. "For years we've helped cost-effectively promote brands like eHarmony, Orbitz, YouTube and Dropbox. Now we look forward to significantly broadening the awareness and understanding of RetailMeNot as we help more consumers learn to save money while they shop."
Both agencies were chosen in a competitive review.