Mark Hoplamazian, President and Chief Executive Officer of Hyatt Hotels Corporation (NYSE: H), today announced that Hyatt will realign its corporate and regional operations to enhance organizational effectiveness and adaptability. The changes are designed to facilitate rapid innovation and further advance Hyatt toward its goal of becoming the preferred hospitality brand for associates, guests and hotel owners.
The organizational evolution, expected to be completed by the end of September 2012, is designed to position Hyatt to adapt quickly and effectively to guest and hotel owner needs during the expansion and growth the Company anticipates across all of its brands in multiple markets over the next several years. “Hyatt has made tremendous progress in the last few years,” Hoplamazian said. “Since going public in 2009, we have increased our global brand footprint in many of the world’s most important markets, have built a pipeline that includes more than 170 executed contracts for new hotels, expanded the engagement of our associates, improved guest satisfaction in each of our brands, and realized solid financial results. Looking ahead, we aim to be more adaptable by pushing more decision-making to those who interact directly with our guests and hotel owners, better aligning our development and operating activities in the field and ensuring that all of our critical functions are properly and efficiently resourced. I believe these organizational changes will further release our associates’ natural talent and energy in ways that will continue to increase preference for our brands.”
As part of the realignment, Hyatt will establish three operating regions that will be supported by a newly formed Global Operations Center. The heads of each of the regions and of the Global Operations Center will report to Hoplamazian. This change reflects the increasing importance of international markets to the company’s business and its growth plans. The scope of activities of the operating regions – Asia, the Americas (includes North America, the Caribbean, and Latin America), and Europe/Africa/Middle East (EAME) – is being expanded to include increased responsibility for and involvement in the Company’s development efforts. The operating regions will draw upon resources, standards, policies, best practices and tools provided by the Global Operations Center to support existing hotel needs and future growth. Each region will contain a full range of functional operational resources to support the hotel and area-based teams charged with creating distinctive guest experiences and managing Hyatt’s commercial needs.
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