Deb Shops Launches New, Highly Customized Online Storefront

CHICAGO, May 2, 2012 /PRNewswire/ -- Deb Shops, Inc., a leading fashion retailer for young women, announces the launch of its new ecommerce site, www.debshops.com. The new site, built on the Demandware® Commerce platform, showcases improved design and enhanced functionality, giving shoppers an  optimal online shopping experience.

Deb Shops required a new ecommerce platform that could scale with its growing business and fully integrate into the other areas of its operations. By selecting Demandware, Deb Shops was able to leverage the benefits of Demandware's cloud-based commerce platform to eliminate the need to source and maintain costly infrastructure for ecommerce and instead focus on delivering a superior shopping experience to its customers.

"Deb Shops is another great example of what can happen when you combine the power of a cloud in commerce platform with the skills of an experienced implementation design partner like Lyons Consulting Group," said Jamus Driscoll, senior vice president of marketing for Demandware. "It's great to be a part of Deb Shops' continued innovation and growth."

The new site was built by Lyons Consulting Group (lyonscg), a premier ecommerce strategy, design, development and support firm in less than three months. In a tight timeframe, lyonscg was able to help Deb Shops rebrand and redesign onto the Demandware Commerce platform. lyonscg provided brand guidance, annotated wireframes for optimized navigation and layout, creative design, development, data integration to several backend systems including a new Order Management System, customizations, testing, and training.

"Our clients trust us to build reliable ecommerce solutions," said Rich Lyons, CEO and Founder of Lyons Consulting Group. "Building the new site on the Demandware Commerce platform was a great choice for Deb Shops and will definitely give them the needed flexibility and scalability as the business grows."

The new site, www.debshops.com, was launched on November 4, 2011 on the Demandware Commerce platform.

About Deb ShopsAt the "NEW" Deb Shops, we continually challenge the boundaries of affordable fast fashion. We sell clothing, footwear and accessories for the trendy junior and plus sized female customer. Shop online or in one of our 300+ stores across the United States.

About DemandwareDemandware (NYSE: DWRE) is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts.  Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email [e-mail].

About Lyons Consulting GroupLyons Consulting Group is the premier eCommerce strategy, design, development and support firm dedicated to help clients continually grow and succeed in their online business.  With a proven track record to deliver creative, robust and most importantly, increasingly profitable eCommerce sites, our diverse group of experts are committed to customer satisfaction and project excellence.

As a leading Demandware Solution Partner in the US, lyonscg has years of experience in eCommerce strategy, creative design, platform customization, technical development, backend integration, quality assurance, and support. lyonscg understands that each client's sites and needs are unique, yet are able to deliver each and every time. Bottom Line: Lyons Consulting Group helps online businesses to Realize the Potential of eCommerce. Guaranteed. For more information about lyonscg or to see their extensive list of clients, visit lyonscg.com or call 312.564.3142.

SOURCE Lyons Consulting Group

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.