The launch of new mobile products, we reversed course of market share declines and obtained 35% share in the March quarter compared to a low point in the year under 30%. This is all data from NPD Intellect and represents the U.S. retail and consumer market.The stereo bluetooth mobile category had not been a focus for us historically. Early in fiscal year 2012, we communicated our intent to invest in stereo; and in early April 2012, we introduced the Backbeat GO, our first stereo bluetooth product in years. It is innovative in its size, so tiny that many people think it's a corded product when it is actually wireless. So far, it appears to be off to a strong start and won PC Magazine Editor's Choice.
Plantronics' CEO Discusses Q4 2012 Results - Earnings Call Transcript
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