The launch of new mobile products, we reversed course of market share declines and obtained 35% share in the March quarter compared to a low point in the year under 30%. This is all data from NPD Intellect and represents the U.S. retail and consumer market.
The stereo bluetooth mobile category had not been a focus for us historically. Early in fiscal year 2012, we communicated our intent to invest in stereo; and in early April 2012, we introduced the Backbeat GO, our first stereo bluetooth product in years. It is innovative in its size, so tiny that many people think it's a corded product when it is actually wireless. So far, it appears to be off to a strong start and won PC Magazine Editor's Choice.
In fiscal 2012, we invested in our organization to offer the best solution for our UC customers and partners. In addition to our Smarter Working initiative, which includes redesigned work environments, we added talent throughout the organization, including sales, marketing, R&D and industrial design.
We also have a recent addition to our management team, hiring Marilyn Mersereau as our new Chief Marketing Officer. She has more than 25 years of experience in enterprise and consumer marketing, including experience in UC as SVP of Marketing at Cisco Systems.The second point I'll cover today is on contextual intelligence. We think the market is moving toward us. 1.5 years ago, we introduced what we referred to as Simply Smarter Communications, our solution strategy to address the challenges inherent in Unified Communications. While UC offers many more capabilities, we added complexity in devices in modes of communications creates a real need for more intuitive products. We accomplished much of the pioneering work in our Simply Smarter Communications initiative through contextual intelligence. Communications systems typically only have knowledge derived from the use of the network or devices attached to the network. In the case of UC, remote devices starting outside the network, UC system lack an understanding of what was happening for communications on the approximately 50% of work calls were made on mobiles. Read the rest of this transcript for free on seekingalpha.com
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