May 1, 2012
/PRNewswire/ -- Homewood Suites by Hilton, the international brand of upscale, all-suite, residential-style hotels, recently launched an integrated brand awareness campaign highlighting how easy it is for extended-stay business, family and leisure travel guests to be at home in its spacious suites with full kitchens. The campaign includes TV, print, and online ads, as well as integrated content from ESPN and Food Network's
illustrating how at Homewood Suites life on the road can be more about life and less about the road. The campaign was created by Homewood Suites' agency-of-record, Publicis New York and supported by the brand's media, online and public relations agencies-of-record OMD, iCrossing and rbb Public Relations.
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Targeting business travelers with extended-stay trips and family/leisure travelers who appreciate all the extra space and a full kitchen when on vacation, the campaign highlights Homewood Suites' wide range of bundled amenities.
According to Homewood Suites' global head
, Homewood's most loyal guests continue to choose the brand for their longer stays because it delivers the comforts of home. "From the medical sales executive who relies on his smoothie to get him through a long day of training, to the parents of toddlers that like to recharge in the evening with an hour of watching TV while their kids are sleeping in a separate room, our customer research has found that guests choose us over other hotels because at Homewood they can keep their daily routines and continue to live their life, even while on the road," said Duncan.
The TV spots, which began
, will air through mid-June on Food Network aligned with the popular
series and throughout regular programming on Golf Channel and ESPN. The print campaign will run nationally in
Food Network Magazine
ESPN The Magazine
. Online advertising will appear on FoodNetwork.com, Redbookmag.com and ESPN.com.
"The idea of promising consumers a hotel that's just like their home isn't really very credible. But a lot of what Homewood offers means we can help people have an experience on the road that's closer to their regular life. As we like to say, we make life on the road more about life - and less about the road," noted Publicis New York's executive vice president and creative director
"Building from our strong value proposition, the campaign keeps it simple and lets Homewood's bundled amenities including roomy studio, one- or two-bedroom suites, full kitchens, and outdoor grills and other recreational spaces speak for themselves," added Duncan.