This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

No Place Like Homewood Suites By Hilton

MCLEAN, Va., May 1, 2012 /PRNewswire/ -- Homewood Suites by Hilton, the international brand of upscale, all-suite, residential-style hotels, recently launched an integrated brand awareness campaign highlighting how easy it is for extended-stay business, family and leisure travel guests to be at home in its spacious suites with full kitchens. The campaign includes TV, print, and online ads, as well as integrated content from ESPN and Food Network's Chopped All-Stars illustrating how at Homewood Suites life on the road can be more about life and less about the road. The campaign was created by Homewood Suites' agency-of-record, Publicis New York and supported by the brand's media, online and public relations agencies-of-record OMD, iCrossing and rbb Public Relations.

To view the multimedia assets associated with this release, please click:

(Photo: )

The Campaign

Targeting business travelers with extended-stay trips and family/leisure travelers who appreciate all the extra space and a full kitchen when on vacation, the campaign highlights Homewood Suites' wide range of bundled amenities.

According to Homewood Suites' global head Bill Duncan, Homewood's most loyal guests continue to choose the brand for their longer stays because it delivers the comforts of home. "From the medical sales executive who relies on his smoothie to get him through a long day of training, to the parents of toddlers that like to recharge in the evening with an hour of watching TV while their kids are sleeping in a separate room, our customer research has found that guests choose us over other hotels because at Homewood they can keep their daily routines and continue to live their life, even while on the road," said Duncan.

The TV spots, which began March 4, will air through mid-June on Food Network aligned with the popular Chopped All-Stars series and throughout regular programming on Golf Channel and ESPN.  The print campaign will run nationally in REDBOOK, Food Network Magazine and ESPN The Magazine. Online advertising will appear on, and

"The idea of promising consumers a hotel that's just like their home isn't really very credible. But a lot of what Homewood offers means we can help people have an experience on the road that's closer to their regular life. As we like to say, we make life on the road more about life - and less about the road," noted Publicis New York's executive vice president and creative director Jay Williams.

"Building from our strong value proposition, the campaign keeps it simple and lets Homewood's bundled amenities including roomy studio, one- or two-bedroom suites, full kitchens, and outdoor grills and other recreational spaces speak for themselves," added Duncan. 

1 of 4

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,760.23 -17.92 -0.10%
S&P 500 2,062.14 +0.91 0.04%
NASDAQ 4,749.2630 +0.8670 0.02%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs