Boost Mobile Customers Get Another Chance To Protect What They Can’t Live Without

Boost Mobile, a leader in the no-contract wireless industry with award-winning service plans, will provide its Monthly Unlimited customers a unique opportunity to sign up for phone insurance regardless of when they purchased their phone. Boost Mobile’s existing phone insurance is $5 a month and is generally offered during a 15-day enrollment window after a new handset purchase. During the entire month of May, Boost customers now have a second chance to protect their investment and enroll in phone insurance.

“Boost customers don’t need to stress if they forgot to add phone insurance when they purchased their latest device,” said Andre Smith, vice president-Boost Mobile. “As our devices become more sophisticated, we want to present compelling opportunities to encourage our customers to protect their hard-earned investment.”

Although phone insurance is not offered by all wireless carriers, it has become increasingly important for customers with no annual contracts, driven by the surge of more expensive smartphone devices now being offered. According to a recent study conducted by Nielsen, nearly half of the no-contract gross adds in the first quarter of 2012 were on smartphones ¹. Based on historical trends, nearly one in four of these customers will lose or damage their device in the next year ². With phone insurance, customers can stay connected with friends, family members and co-workers if they ever lose or damage their phone.

Boost offers a selection of quality handsets ranging from entry-level to a growing number of Android™-powered smartphones, including the Samsung Replenish™ priced at $99.99 (excluding taxes) and LG Marquee™ priced at $249.99 (excluding taxes), which launched earlier this year.

This limited-time offer is available now through May 31. To add phone insurance, Monthly Unlimited customers can visit one of Boost Mobile’s nationwide retail locations, go to www.boostmobile.com or call customer care at 888-266-7848. Customers who act quickly will get the benefit of having a predictable solution in case their phone gets lost, damaged or stolen.

About Boost Mobile

Boost Mobile, one of Sprint’s prepaid brands and recently recognized by J.D. Power and Associates as “Highest Ranked in Purchase Experience Among Non-Contract Wireless Providers,” offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its Monthly Unlimited with Shrinking Payments, where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 280 million people, and on the Nextel National Network, reaching more than 278 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from LG, Motorola, Research In Motion (RIM), Samsung, Sanyo and ZTE, ranging from entry-level to Android™ smartphone devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target, Family Dollar, Walgreens and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost ^® Cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at Facebook and Twitter; and purchase products at www.boostmobile.com.

¹ The Nielsen Company estimation based on an independent survey of 1,585 mobile new prepaid phone users nationwide between January 1, 2012 and March 31, 2012. A new prepaid user is someone that chose a plan without contract within the past 3 months. Copyright 2012. The Nielsen Company.

²According to data from Asurion, the global leader in providing consumer technology protection services across three continents.

Copyright Business Wire 2010