Reinforcing its commitment to consumers,
, a ValueClick Brand (NASDAQ: VCLK), has revamped its look and feel to help bargain-hunters find deals with improved ease and efficiency. Reaching an audience of millions of shoppers each month, the leading coupon website has positioned its new design to simplify and streamline how people search for offers and promotions from thousands of popular retailers.
Coupons as a dynamic consumer landscape
“The world of online coupons has changed dramatically since 2001 when we first launched CouponMountain.com,” says Daniel Washburn, VP North America for ValueClick Brands. “More than ever before, consumers have access to a range of options to help them save. Beyond just sharing the best offers and savings opportunities, deals websites need to empower consumers with the resources to consistently save money as part of their normal shopping routines.”
After conducting in-depth consumer insights research, CouponMountain’s leadership team realized that people wanted a dependable and straightforward solution for savings opportunities.
“Looking beyond our company’s data, we launched right into fundamental questions of how people search for deals, what they find frustrating, and what they value,” said Steve Neufer, president of ValueClick Brands. “At the end of the day, we found that people really value simplicity and organization. More so than bells and whistles, people want a trustworthy tool that’s dependable, straightforward, and results-oriented. That is why we rebuilt CouponMountain to set new precedents for those values.”
Self-examination is essential for building a top consumer tool
According to CouponMountain’s user insights expert Ritika Puri, thorough and critical self-examination is essential for creating a strong consumer value proposition.
“Happy users are invaluable to CouponMountain. As a consumer-facing business, it’s important that we look beyond our own judgments to create a product that people genuinely like,” Puri says. “Throughout our research, we prioritized our users’ perspectives over our own — they had the final say in what we needed to change. This process isn’t always easy but it’s immensely rewarding for building a robust tool that customers can enjoy.”