Now, I will hand it over to President Chang for our business overview.
Thank you, Dr. Lu. Moving to slide five. On Mobile business, we’ve maintained the largest subscriber base and the lowest return rate in the market, demonstrating our market positions and the customers’ inclination.
As Mobile value-added service remains to be our growth driver and the smartphone – smart devices are becoming wider-used day by day, we’re continuing the improvement of network quality in order to enhance user experience.
As an integrated service leader, we’ll hold a greater value of the network quality which commands the highest priority in our daily operation. Based on our internal study, mobile data traffic is expected to increase 65% year-over-year in 2011 – in 2012. To cater to such rapid expansion of data usage, we plan to increase the base station, grow the excess capacity by 70% and then the mobile network bandwidth by 73% this year.
In addition, 25% of our base stations were turned on the second carrier. Moreover, more than 50% were turned on the third carrier and will affect 80% of our topic will be carried by these base stations at the year-end. This made us aware of further ensure and enhance our overall network quality.
Moving to slide six, mobile valued-added service continued its momentum with 29.2% growth rate year-over-year for first quarter 2012. This is supplemented by the growth momentum of smartphone usage which boosts mobile Internet subscribers to 1.8 million by the end of first quarter 2012 from 1.5 million in the first quarter 2011. Attributable to the strong growth momentum we increased the target number of our mobile Internet subscriber to 2.35 million by the end of 2012 reflecting a growth rate of 56% compared to last year’s.
Starting March this year, we began to offer student plans to attract students and youth who are active users of mobile data services. We have set a several mid-to-low tier smartphone models with brand names and the extensive function is for these users to choose a package in lower rate and the cheaper models. We are confident that the student plans will be very successful.
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