MTR Gaming Group, Inc. (NasdaqGS: MNTG) today announced the introduction of a new enhanced player loyalty program for all of its properties.
The new ‘INClub’ program and new player’s club card will be rolled out at each of MTR Gaming’s locations beginning in May 2012 and will offer players at Presque Isle Downs & Casino, Mountaineer Casino, Racetrack & Resort and Scioto Downs more comprehensive benefits aimed at garnering greater customer loyalty.
“This new program leverages the combined assets of our properties and amenities - and due to the close proximity of our casinos and racetracks there is a significant benefit to our customers,” said Fred Buro, Vice President and Chief Marketing Officer of MTR Gaming Group. “Additionally, we have simplified our program considerably, which will make it easier for our customers to understand and lead to a better overall gaming experience.”
‘INClub’ members will earn valuable points and prizes such as concert tickets and food and beverage offers by using their ‘INClub’ players club card whenever they play slot machines, video lottery terminals (VLTs), table games, poker or bet on horse racing. In addition, the new program will have an improved point value system which allows players to earn club points and maintain their status over a six-month period.‘INClub’ tiers are: Classic, Gold, Platinum and Black. Each tier will have its own set of privileges and benefits which could include free play, point multipliers, valet parking, buffet discounts, personal host, discounted hotel rooms, complimentary beverages and more. Joining the new ‘INClub’ is free and players can join by visiting the players club at any MTR Gaming location. Benefits may vary between properties. About MTR Gaming Group MTR Gaming Group, Inc. is a hospitality and gaming company that through subsidiaries owns and operates Mountaineer Casino, Racetrack & Resort in Chester, West Virginia; Presque Isle Downs & Casino in Erie, Pennsylvania; and Scioto Downs Casino & Racetrack in Columbus, Ohio. For more information, please visit www.mtrgaming.com. Forward-Looking Statements Except for historical information, this press release contains forward-looking statements. Such statements are subject to a number of risks and uncertainties that could cause the statements made to be incorrect. Those risks and uncertainties include, factors described in the Company’s periodic reports filed with the Securities and Exchange Commission. The Company does not intend to update publicly any forward-looking statements, except as may be required by law. The cautionary advice in this paragraph is permitted by the Private Securities Litigation Reform Act of 1995.
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