This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

IG Index Uses Aurasma's Augmented Reality In Ground-Breaking New Campaign

LONDON, April 30, 2012 /PRNewswire/ --

UK spread better lands another first within industry with the use of a cutting-edge application to showcase its pricing technology  

IG Index, the UK's largest spread betting company, is launching an interactive advertising campaign in partnership with leading augmented reality app, Aurasma, to support its "superior execution" campaign. The campaign, which starts on 30 April, will feature print adverts in The Times, City A.M. and The Evening Standard that come to life when viewed using the free Aurasma app on a smartphone. The adverts will trigger one of three videos explaining how IG's industry-leading dealing platform technology provides its clients with faster dealing and better prices.  

Aurasma will allow consumers to interact with the video elements of the campaign, which aim to explain the fundamental elements behind IG's pricing technology.  The campaign showcases an innovative use of technology within traditional advertising and also features the integrated use of search terms and videos throughout outdoor, print and online media placement.  IG are also using digital escalator panels across the London Underground network and Executive channel advertising in office complexes to  showcase the video content and interactive designs from the print campaign.

Commenting on the campaign, Tim Hughes, Managing Director of IG Index, said:

"We wanted to communicate how the technology behind our PureDeal platform consistently provides better prices for our clients. We chose augmented reality and Aurasma as both fit closely with our brand, as technology leaders within our fields. We think the result really brings to life and helps to demystify what sometimes can be a complex technical subject."  

Martina King, Managing Director of Aurasma, said:

"We are really excited to be working with IG on this campaign. This innovative campaign exemplifies how Aurasma's cutting edge technology can enhance consumer interaction with traditional print ads, benefiting not only advertisers but industries too."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,678.70 +6.10 0.03%
S&P 500 2,057.09 +5.27 0.26%
NASDAQ 4,771.7630 +13.8840 0.29%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs