This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

IG Index Uses Aurasma's Augmented Reality In Ground-Breaking New Campaign

LONDON, April 30, 2012 /PRNewswire/ --

UK spread better lands another first within industry with the use of a cutting-edge application to showcase its pricing technology  

IG Index, the UK's largest spread betting company, is launching an interactive advertising campaign in partnership with leading augmented reality app, Aurasma, to support its "superior execution" campaign. The campaign, which starts on 30 April, will feature print adverts in The Times, City A.M. and The Evening Standard that come to life when viewed using the free Aurasma app on a smartphone. The adverts will trigger one of three videos explaining how IG's industry-leading dealing platform technology provides its clients with faster dealing and better prices.  

Aurasma will allow consumers to interact with the video elements of the campaign, which aim to explain the fundamental elements behind IG's pricing technology.  The campaign showcases an innovative use of technology within traditional advertising and also features the integrated use of search terms and videos throughout outdoor, print and online media placement.  IG are also using digital escalator panels across the London Underground network and Executive channel advertising in office complexes to  showcase the video content and interactive designs from the print campaign.

Commenting on the campaign, Tim Hughes, Managing Director of IG Index, said:

"We wanted to communicate how the technology behind our PureDeal platform consistently provides better prices for our clients. We chose augmented reality and Aurasma as both fit closely with our brand, as technology leaders within our fields. We think the result really brings to life and helps to demystify what sometimes can be a complex technical subject."  

Martina King, Managing Director of Aurasma, said:

"We are really excited to be working with IG on this campaign. This innovative campaign exemplifies how Aurasma's cutting edge technology can enhance consumer interaction with traditional print ads, benefiting not only advertisers but industries too."

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,960.57 -123.23 -0.72%
S&P 500 1,978.34 -9.64 -0.48%
NASDAQ 4,449.5640 -22.5440 -0.50%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs