April 30, 2012
/PRNewswire/ -- This spring, TV star, entrepreneur and best-selling author
will be launching her exclusive collection of home products, Sandra by
, at Sears and Kmart stores nationwide. The collection – available in stores mid-April – will include cookware, utensils, gadgets, bakeware, small kitchen appliances, tabletop items and storage solutions.
"The launch of the
Sandra by Sandra Lee Collection
underscores our commitment to quality and value," said
, SVP and President, Footwear and Home, Sears Holdings. "Both Sandra's down-to-earth style and sense of practicality shine through in this innovative collection, which is aspirational, affordable and attainable."
Acclaimed for her warmth and approachability, as well as her talent for offering easy solutions for everyday living,
is anticipating a product line and a collaborative effort with Sears and Kmart that will help customers focus most on what's important to them.
"Launching my collection of home products with
is a wonderful opportunity to continue helping over-extended homemakers and busy professionals live their lives beautifully and simply," said
. "What is equally exciting is that the 'Sandra by
' collection will be offered at down-to-earth prices while maintaining the fun, fashionable flair my brand is known for."
"Sandra's philosophy of implementing easy ideas that create dramatic results is achieved by a 'keep it simple, keep it smart, keep it sweet' approach that resonates with our customers," added Grayston. "We are happy to be able to offer the new collection exclusively in our stores and online."
The Sandra by
license agreement with Sears Holdings was entered into by
in association with Iconix Brand Group, Inc. (NASDAQ: ICON). The collection retails at a price range from
$2.99 to $79.99
at Kmart, and from
About Sandra Lee
has a passion for simple solutions that create dramatic results in all areas of home life. She is the host of two highly rated television shows on Food Network (the multi-Emmy-nominated "Semi-Homemade Cooking With Sandra Lee" and "Sandra's Money Saving Meals") and the host of "Sandra Lee Celebrates," a series of prime-time specials on HGTV.
is also a
New York Times
bestselling author of 25 books, including the 2011 spring release: Sandra Lee Semi-Homemade Bake Sale Cookbook. An internationally-acclaimed home and food expert, Sandra has revolutionized the way people think about traditional, time-consuming, "from-scratch" methods. With her trademark "70/30 Semi-Homemade" philosophy, which combines 70 percent ready-made products with 30 percent fresh touches, Sandra creates delicious meals and aspirational home environments that are affordable and attainable.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline retailer with over 4,000 full-line and specialty retail stores in
the United States
and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance. Sears Holdings is the 2011 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include
, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End,
, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation's largest provider of home services, with more than 11 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at
About Iconix Brand Group
Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R),
(R), RAMPAGE (R), MUDD (R),
FOG (R), MOSSIMO (R), OCEAN PACIFIC (R), DANSKIN (R)
(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), ZOO YORK (R),
(R) and SHARPER IMAGE (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R),
(R), ECKO (R),
(R), MATERIAL GIRL (TM), TRUTH OR DARE (TM) and PEANUTS (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.
SOURCE Sears Holdings Corporation