NEW YORK ( TheStreet) -- Some of history's most important agreements - major and minor, involving real disputes and amiable "win-win" situations -- have come over a simple cup of coffee. Just imagine the wars averted, the marriages that have been proposed over a $5 beverage.So, evaluating the phenomenon that has become Starbucks (SBUX - Get Report), it seems appropriate that I measure the company on its social effects, in addition to its impact on the market.
SBUX: Markets Miss the Value in a $5 Frappuccino
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