This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Tribal DDB Creates Integrated Campaign For Hiscox Promoting Specialized Insurance For Small Business

NEW YORK, April 27, 2012 /PRNewswire/ -- Hiscox and Tribal DDB New York have launched a cross-platform campaign promoting Hiscox's range of customized small business liability insurance offerings. The campaign is designed to raise awareness about Hiscox's small business insurance for professional services and drive business owners to get a customized quote. Hiscox is the first and only US insurer to enable small businesses to purchase business insurance direct and online in real-time.

The "The Right Insurance, Right Now" campaign features a video, "Anthem," illustrating the unique aspects of being a small business owner, such as a photographer working outside of the confines of an office, an IT professional bringing solutions to his clients, and an independent consultant striking a work/life balance. The campaign targets entrepreneurs, start-ups and small business owners across a range of professional service industries like these.

"On the whole, 65% of businesses in the target demographic have an existing policy with a broker, and the rest probably have no insurance. Small business owners have a practical and emotional need to protect their success from risks such as frivolous lawsuits, property damage and subcontractor mistakes," said Richard Guest, President, Tribal DDB US. "Hiscox gives you the right protection for your unique small business, and fills a void in the current insurance market offerings."

The campaign features :30 and :15 online video spots, website updates, and a series of online media executions covering a variety of objectives: raise awareness, motivate people to visit the site for a quote, and convert previous site visitors into customers. Rich media executions feature online video and an interactive, animated series of stories tailored to different professions. Online advertising appears on highly trafficked websites such as CNNMoney,,, and

"The new campaign focuses on our specialization in specific industries like consulting, IT, design, real estate and more," said Phil Thorn, Head of Marketing for Hiscox's small business insurance in the US. "We don't just say we specialize; we prove we understand a business owner's individual needs by highlighting the toolkits of professions in our target industries. More and more, customers are discovering the benefits of buying small business insurance direct from Hiscox and we hope this new campaign continues to build brand awareness and differentiate us from the competition."

The integrated campaign for Hiscox USA, "The Right Insurance, Right Now," launched April 16 with online advertising that drives users to Advertising will continue through the fall with ad optimization throughout the campaign based on creative performance.

Credits:Creative Director: Josh RhodeAssociate Creative Director: Josh McGuireProducer: Kolby SlocumDirector: Peter Gagnon Production Company: Perception

About Tribal DDB Worldwide

Tribal DDB Worldwide (, a global creative agency, is headquartered in New York City with 60 offices spanning 42 countries around the globe. Since its founding in 2000, Tribal DDB has expanded and been recognized well beyond its digital roots. By 2005, Tribal DDB was named Interactive Agency of the Year by Adweek and was heavily recognized at the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. In 2007, Tribal DDB was the first "digital" agency to be named Global Agency Network of the Year by Advertising Age and in 2009 was the first to win the Grand Prix in Film at the International Advertising Festival at Cannes. The agency was recently inducted into The FWA Hall of Fame in 2012, an industry-recognized Internet awards program and inspirational portal that honors cutting-edge digital creativity. Tribal DDB continues to draw on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and discerning marketing solutions for today's world. Tribal DDB Worldwide is part of Omnicom Group's (NYSE: OMC) DDB Worldwide.

About Hiscox Small Business Insurance

Hiscox, the international specialist insurer, is headquartered in Bermuda and listed on the London Stock Exchange (LSE:HSX). Hiscox is the first company in the U.S. to offer insurance for professional services businesses with 10 employees or less direct, online, and in real-time. We provide professional liability, general liability and business owner's insurance, underwritten by Chicago-based Hiscox Insurance Company Inc., which is rated 'A' (Excellent) by A.M. Best Company. Additional information can be found on the Why Choose Hiscox? page.  Coverages are subject to underwriting and may not be available in all states.

Hiscox also provides professional liability, property and specialty insurance to US businesses through US-based brokers. This communication does not constitute a solicitation of business by Hiscox's syndicates at Lloyd's, London. Read more news from Hiscox Small Business Insurance.

Contact: Kaya Lobaczewski+1 212 515 8348

SOURCE Tribal DDB Worldwide

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,781.26 -17.23 -0.10%
S&P 500 2,085.59 -4.52 -0.22%
NASDAQ 5,122.7910 -4.7340 -0.09%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs