This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

British Airways Upgrades Website With New Look Homepage

HARMONDSWORTH, England, April 27, 2012 /PRNewswire/ --

British Airways has upgraded its website, ba.com, with the addition of a completely new homepage.

The ba.com homepage has been comprehensively redesigned to make it easier to use and navigate, as well as making it more inviting and accessible to customers. Striking imagery has been added throughout the page with clearer information on products, services and offers.

Andy Newman, British Airways' ba.com manager, said: "First impressions count, which is why we've devoted so much time in making sure that our award-winning website is even better at engaging our customers, from the first click.

"Ease of use is a key principle we bring to all our digital channels, so we've developed a new easier way of navigating around ba.com, with a clearer 'Manage My Booking' area and a better use of evocative destination images to help inspire customers and make the most of their trip."

The last time major design changes were made to ba.com was in 2005. Over the past year, ba.com has been rolling out a series of continued improvements. This includes new ways of presenting flights to show the ticket costs across multiple cabins with information on what service, baggage allowance and dining options customers can enjoy.

Design agency HUGE worked closely with ba.com on the design prototype of the new homepage through to the final agreed design, which was then built by the airline's in-house team.

Newman continued: "British Airways is always striving to improve the customer experience and we want this excellence to begin with ba.com. We've started with the homepage and will continue to unveil the new look across ba.com as part of our continued investment in customer-focused digital channels."

ba.com has also recently developed new ways to inspire customers to choose their flights, through Tripseeker, and the Holiday Finder. A lowest fares feature also enables customers to choose when to fly to destinations around the world, by searching for the lowest available fares.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,324.85 +58.86 0.34%
S&P 500 2,018.07 +6.71 0.33%
NASDAQ 4,607.14 +13.7150 0.30%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs