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TheStreet Open House

Coca-Cola Enterprises' CEO Discusses Q1 2012 Results - Earnings Call Transcript

As you know we have plans to maximize the benefits of key marketplace opportunities this year including the London 2012 Olympic and Paralympic Games and the Euro 2012 Soccer Championship.

We’ve made excellent progress in activating these events, which include the Olympic torch relay. This 70-day event begins less than a month from now on May 19 th, and will come within one hour of 95% of the UK population.

Of the 8,000 torchbearers, 1,300 will be future flames a group of outstanding young people selected by Coca-Cola for their inspirational lives. We’re also playing a key part in making these the Greenest Olympic Games ever.

We’re using environmentally friendly production, transportation and cooling processes along with the focus and sustainable packaging and recycling to reach our low carbon zero waste Olympic goal.

Our Olympic programming, which will feature the Coca-Cola POWERADE and vitamin water brands, is a significant opportunity for us. As we partner with key retailers create a solid platform from, which to engage consumers and continue to build our relationships with our customers.

In addition to Olympic related events we have other marketing activation in place like a renewed emphasis and campaigning free beverages and later in the year a tie end would be new James Bond’s film called Skyfall. We will also work to enhance the performance of our sparkling flavor portfolio and that includes energy. This will include new sweetener alternatives such as stevia and new Fanta flavors such as mango and passion fruit. Still beverages which provided more than 10% of our growth last year will benefit from both new flavors and packaging for Capri Sun, Oasis and POWERADE. Additionally, a new vitamin water flavor was created from suggestions by consumers through Facebook and we will also create a renewed focus in the tea category with the Nestea brand which is now being relaunched in France and Belgium.

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