As you know we have plans to maximize the benefits of key marketplace opportunities this year including the London 2012 Olympic and Paralympic Games and the Euro 2012 Soccer Championship.We’ve made excellent progress in activating these events, which include the Olympic torch relay. This 70-day event begins less than a month from now on May 19 th, and will come within one hour of 95% of the UK population.
Coca-Cola Enterprises' CEO Discusses Q1 2012 Results - Earnings Call Transcript
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