This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Facebook Has No Business Being Compared to Apple, Google and Amazon

NEW YORK ( TheStreet) -- The highly anticipated IPO of social-networking giant Facebook is drawing more than its share of intrigue and controversy, two words that have become appropriate descriptions whenever the so-called valuation debate surfaces.

On the one hand, it intrigues many investors who are on the edge of their seats waiting to see how the biggest crave in the entire world (pardon the hyperbole) now performs as public company. Then there is a faction of Wall Street "traditionalists" who raise their eyebrows at the company's perceived over-valuation and pull out their calculators at a moment's notice to prove it.

When discussing Facebook's valuation, the names that often come up are Apple, Google and, to a lesser extent, Amazon. But the difference is that those companies enjoy sound businesses. The popularity of Apple cannot be overstated -- for that matter; neither can its exceptional and consistent execution. Yet while Apple trades at a high dollar price of $610, the stock remains relatively cheap at a price-to-earnings ratio of 17. So the question is, with Apple being the largest company in the world and making tons of money, should Facebook be valued at a comparable price without having fully developed the business to support it?

Google also is a high-priced stock. It should be rated "buy" at any level because, as with Apple, it makes a considerable amount of money and is arguably one of only a handful of companies that can support its valuation and growth expectations regardless of the market. For that matter, when one considers its true potential and the fact that it grew over the past three years under significant market and corporate pressures, it proves just what a sound business it has. Yet, the company trades at a P/E of (only) 18. So, again, should Facebook be considered worthy of Google's valuation?

Maybe Facebook should be judged more closely with Amazon, a dominant power in its own right. For those who are waiting for Amazon to falter or drop down to "more realistic" valuations, you are going to be disappointed. Not only does the company continue to show that it has the ability to execute, but it is one of the best at adapting and evolving into untapped growth markets. Its enormous P/E has always offended a lot of traditionalists, but, remarkably, the company has always performed in a manner that suggests Wall Street is right for having applied a multiple that is almost eight times that of both Apple and Google. (Let that marinate for a while.) So is that where Facebook should trade?
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $117.95 -0.30%
AMZN $669.20 0.66%
FB $105.27 0.99%
GOOG $757.91 2.10%
TSLA $231.69 0.62%


Chart of I:DJI
DOW 17,797.19 +77.27 0.44%
S&P 500 2,091.97 +11.56 0.56%
NASDAQ 5,133.9250 +25.2590 0.49%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs