This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Steve Jobs as Willy Wonka?

NEW YORK ( TheStreet) -- Even in death, Steve Jobs has one more thing. He wanted to be Willy Wonka in real life.

A new book on Apple's (AAPL - Get Report) success, Insanely Simple: The Obsession That Drives Apple's Success reveals that Jobs wanted to run a contest where he would've dressed up in a full Willy Wonka costume, and put a golden ticket in an iMac box, which would represent the one millionth iMac.

The lucky buyer would've been refunded the price, flown to Cupertino Calif., and taken on a tour of Apple's campus.

"Steve had already instructed his internal creative group to design a prototype golden certificate, which he shared with us. But the killer was that Steve wanted to go all out on this. He wanted to meet the lucky winner in full Willy Wonka garb. Yes, complete with top hat and tails," wrote Ken Segal, the book's author.

Despite California law prohibiting such a contest, this goes to show you that Jobs was the most charismatic and awe inspiring CEO of a company, perhaps ever. The only other one that comes to my mind would be Walt Disney, and look at the run he led Walt Disney (DIS) on, prior to his death.

Oompa Loompa, do-ba-dee-dee,

If you are wise you'll listen to me.

Steve Jobs as Willy Wonka? I'd buy that golden ticket, for sure.

Interested in more on Apple? See TheStreet Ratings' report card for this stock.

Check out our new tech blog, Tech Trends. Follow TheStreet Tech on your wireless devices.

-- Written by Chris Ciaccia in New York

>To follow the writer on Twitter, go to http://twitter.com/commodity_bull.

>To submit a news tip, send an email to: tips@thestreet.com

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AAPL $114.64 0.00%
FB $94.06 0.00%
GOOG $629.25 0.00%
TSLA $266.28 0.00%
YHOO $37.12 0.00%

Markets

Chart of I:DJI
DOW 17,550.69 -47.51 -0.27%
S&P 500 2,093.32 -4.72 -0.22%
NASDAQ 5,105.5460 -9.8360 -0.19%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs