NEW YORK ( TheStreet) -- The first lesson any marketer learns is about the "S" curve.The "S" curve describes a product's acceptance by the mass market over time. It starts off slow, and it may take years to get off the ground, but once you have lift-off you can zoom through the heart of the market. After the glory days, sales stabilize at a replacement number and the ride is over.
Apple and the 'S' Curve
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