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This research looks specifically at shoppers' key loyalty drivers to retailers, then examines the impact of price, value and convenience, before testing shoppers' understanding of promotional mechanics, where is the tipping point for '2 for' deals and exploring what they do when confronted by one that leaves them confused!
The economic downturn and food price inflation are challenging household budgets and shoppers need to find ways to cope with the squeeze. This report investigates how shoppers feel about food prices, what kind of promotion types they prefer. We also tested the tipping point for '2 For' offers using a number of proxy categories to demonstrate differences. A complete section of the report is dedicated to testing whether shoppers understand promotions and how they deal with confusing or difficult offers. We also look into the effects on store loyalty when food retailers are at constant war on prices, and what are the price-related drivers of store choice.
The report also provides a good overview of the current promotional strategies adopted by the big four retailers and existing loyalty schemes offered by the fast moving consumer goods retailers.
Key findings and executive summaryThe scope of the report
Key findings and executive summary
Key findings and executive summary (2)
Key findings and executive summary (3)
Key findings and executive summary (4)
Key findings and executive summary (5)
Inflation and food retailer price war
Food price inflation
Food price inflation (2)
Changing shopping habits and Different types of promotions
Changing shopping habits in recession
Changing shopping habits in recession (2)