The year over year change in ad sales is calculated by dividing the difference between ad sales in the current period and adjusted ad sales in the prior year divided by adjusted ad sales in the prior year. Adjustments might be made to prior year’s ad sales in an attempt to create a same store sales metric.
Bookings is another non-GAAP statistical measure that represents sales activity associated with our print directories and Internet-based marketing solutions during the period. Bookings associated with our local customers represent signed contracts during the period. Bookings associated with our national customers represent what has been published or fulfilled during the period.
The year over year change in bookings is calculated by dividing the difference between bookings in the current period and bookings generated in the prior year divided by bookings generated in the prior year.
It is important to distinguish advertising sales and bookings from net revenue, which is recognized under the deferral and amortization method.FIRST QUARTER INVESTOR CONFERENCE CALL Dex One Corporation will be hosting a conference call to discuss its first quarter 2012 results today at 8:30 a.m. (ET). Individuals within the United States can access the call by dialing 800-988-9740 – others should dial 517-308-9344. The pass code for the call is “Dex One”. In order to ensure a prompt start time, please dial into the call by 8:20 a.m. (ET). In addition, a live Web cast will be available at www.DexOne.com and an archived version will be accessible for up to one year. A replay of the conference call can also be accessed from within the United States by dialing 800-685-7910 and internationally by dialing 402-998-0962. There is no pass code for the telephonic replay, which will be available through May 10. Endnotes 1) These are non-GAAP financial measures. Please see the discussion of non-GAAP financial measures in the schedules and related footnotes at the end of this press release.