Second, innovation, where we're using insights to develop new solutions that deliver valuable benefits for brand owners, retailers and consumers. We had a few exciting developments during the first quarter. Two of our adherence package, Shellpak and Dosepak, won awards from the Healthcare Compliance Packaging Council. This is an affirmation of the leadership position that we have built in this segment of the health care market. Also, during the quarter, we launched a new product, Shellpak Renew. It combines the same adherence-enhancing characteristics of our classic Shellpak with a fully recyclable paperboard format. Shellpak Renew is now in Kroger stores nationwide.Also at Kroger's, we're running the first store trials for Captivate. As you'll recall, Captivate is a shopper-ready packaging solution that can revolutionize grocery categories. They're hard-to-stock, hard-to-shop and hard for brands to stand out on crowded store shelves. The early response to these trials is positive.
MeadWestvaco's CEO Discusses Q1 2012 Results - Earnings Call Transcript
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