Ran Harnevo, SVP, AOL On (Photo: Business Wire)

On Every Topic, On Every Screen:

The AOL On Network is comprised of the former AOL Video, goviral, StudioNow and AOL HD brands. According to eMarketer, U.S. online video spend is projected to reach $7 billion in 2015**. The AOL On Network is well positioned in North America to capture advertising through deep brand integration in the video experience, and sponsored content via pre-roll of channels and individual playlists across categories.

“AOL On goes beyond the traditional online video experience and delivers premium, curated video in the right context at the right time – be it on your desktop, tablet, smart phone or connected TV devices,” said Ran Harnevo, Senior Vice President, Video, AOL On. “Consumers need a destination to discover videos on the topics that matter when they want them. AOL On is at the intersection of relevant entertainment and information served in a way that helps consumers stay on top of what’s ‘on’ now.”

Harnevo continued, “The AOL offering can be a compliment or viable alternative to traditional TV-buying strategies, and we are well-positioned not only from a scale perspective, but from a programming perspective to capture TV dollars. It is undeniable that online video has strategic advantages relative to TV, and we have the programming, audience and measurement tools to not only target audiences but find them where they are on the Web.”

The AOL On Network is one of the top 10 video platforms on the Web, and is number one in categories including Fashion, Tech, Auto, Travel, Food and Home. The Network attracts 861 million video streams per month, with users spending a total of 2.4 billion minutes consuming video.*

Consumers can experience AOL On content across the desktop, mobile and tablet optimized sites and apps, and in the living room through AOL On HD via Samsung, Sony, Roku, Google TV, Boxee and Yahoo! Connected TV devices.

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