At the Magento Imagine eCommerce 2012 conference today Magento, a leading eCommerce platform provider and a division of X.commerce, Inc., an eBay Inc. (NASDAQ: EBAY) company, announced several important technology updates, giving merchants and developers more tools to deliver a more customized and seamless shopping experiences. New capabilities, which include the integration of HTML5 for Magento Mobile and PayPal Payments, are implemented on the latest versions of both Magento Community (version 1.7) and Magento Enterprise (version 1.12) software.
“From research to checkout and beyond, merchants can now drive conversions more effectively, increase order size and build customer loyalty,” said Roy Rubin, general manager of Magento and chief product and customer officer of X.commerce.
Magento sustains its product leadership with the HTML5 mobile release, Magento Enterprise 1.12 and Magento Community 1.7 releases. Mobile phones today are virtually a “shopping mall in your pocket,” and Magento has built upon the great mobile experience it already delivers to merchants through native apps to now offer an easier way to create compelling and elegant mobile shopping experiences.
New mobile offerings available on Magento Enterprise version 1.12 and Magento Community version 1.7 include: gesture-based controls, multi touch and image scaling, and the utilization of device specific audio and video capabilities. Additional features include user-friendly search and results display, drag and drop of products to the shopping cart, easy swiping between product images, zooming capabilities, a clean display of the product detail page, and cross-sell and up-sell capabilities. This highly customizable HTML5 theme supports iPhone, Android and Mobile Opera browsers.The PayPal small-business product suite is being integrated into Magento to help merchants compete in the new multi-channel retail environment where the lines between online and offline commerce are blurred. PayPal Payments offer merchants one solution that makes it easy to accept payments whether online, from mobile devices or in-person. Eight in 10 (83 percent) PayPal Payment businesses say sales have increased since offering PayPal.*