April 24, 2012
Leading members-only travel club set to create
unrivalled online luxury travel service
Luxury travel specialist Travesse Lifestyle Ltd. has acquired
Perfect Escapes Inc
, owner of five well-established luxury travel websites.
Previously known as Flash Sales Ltd., Travesse Lifestyle Ltd. already owns the exclusive, members-only luxury travel site
in the UK, as well as
, a leading source for travel-specific editorial content.
In addition to the
flagship, Travesse Lifestyle's portfolio now includes the private-sale luxury travel site
, boutique hotel and villa specialist
, and luxury lifestyle curator
. Along with the Perfect Escapes site network, Travesse has also acquired
, a proprietary online booking engine and inventory-management system for luxury travel. Besides powering the company's own brands, Starfish also partners with top travel sites including Condé Nast Traveller (UK),
, Room for Romance, Luxique, and Luxe City Guides.
The move allows Travesse Lifestyle to provide customers with the complete luxury online experience. With a large and ever-growing collection of luxury hotels, and an exceptionally strong buying team in both the US and
, the company will offer an unrivalled selection of hand-picked hotels for online booking, while continuing to provide members with preferential rates at a selection of luxury hotels around the world.
With editorial recommendations by established travel writers at
, as well as a customer service center staffed by luxury travel specialists,
will soon offer its customers much more than private sales.
"This acquisition marks a very exciting stage in the evolution of Travesse. Our aim is to create an unrivalled online luxury travel service, and this move means we are the only operator able to provide hand-picked offers, real-time booking, and independent editorial content. We are offering members a true luxury travel experience, not just a room for the night," says
, CEO of Travesse Lifestyle Ltd.
"Although the company has continued to grow since we acquired it in
, 2012 will be a defining year for Travesse. We are committed to continually improving our service offering while keeping the customer's needs as our main focus. By bringing together these established brands and our network of partners under the Travesse name, we aim to be the market leader in the online luxury travel sector," continues Azulay.
Despite the global economic downturn, key industry analysts* predict that the luxury travel market will grow further in 2012. Combined with a rising demand for 'affordable luxury', Travesse is well placed to become a major online luxury travel provider this year.