This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Remember -- Apple's Quarter Is Short a Week

NEW YORK ( TheStreet) -- What's a week between friends? Possibly a good deal, at least in the initial stage of public reaction to Apple's (AAPL - Get Report) second-quarter earnings, due to be reported Tuesday.

The quarter will be light a week -- after the extra week in Apple's first quarter. Experienced traders and analysts obviously bake any legitimate calendar shift into their assumptions. But the media, for its sad part, barely tells you it's coming. This often causes a needless bout of confusion after the earnings, as traders look at comparisons and grow alarmed. How could trends be slowing? Well, they're not. A week was just swapped from here to there.

In "Apple's Worst Nightmare," Motley Fool previews Apple's earnings and touches upon the possible slowing of revenue growth long-term from its torrid pace, but mentions nothing about the week. Their article deals with larger factors, but a missing week will only heighten concern. It should be mentioned. Seeking Alpha's "Buy Apple Before Tuesday's Earnings" also makes no mention of the week.

In "Look to Buy Apple, Sell Sirius This Week: Opinion," TheStreet points out that Apple preannounced great iPad sales, but doesn't mention the disappearing week.

Seeking Alpha's "Apple Earnings Preview: Don't Expect The Moon" did the job. The second item they called to your attention was: "this quarter was 13 weeks long, the last one was 14. You might not think that is a big deal, but Apple averaged $3.3 billion in revenues per week last week. Take a week off, and you are talking about a decrease in revenues."

When it comes to calendar shifts, be like the Girl Scout's and not the media: prepared.
At the time of publication, Fuchs had no positions in any of the stocks mentioned in this column.

Marek Fuchs was a stockbroker for Shearson Lehman Brothers and a money manager before becoming a journalist who wrote The New York Times' "County Lines" column for six years. He also did back-up beat coverage of The New York Knicks for the paper's Sports section for two seasons and covered other professional and collegiate sports. He has contributed frequently to many of the Times' other sections, including National, Metro, Escapes, Style, Real Estate, Arts & Leisure, Travel, Money & Business, Circuits and the Op-Ed Page.

For his "Business Press Maven" column on how business and finance are covered by the media, Fuchs was named best business journalist critic in the nation by the Talking Biz website at The University of North Carolina School of Journalism and Mass Communication. Fuchs is a frequent speaker on the business media, in venues ranging from National Public Radio to the annual conference of the Society of American Business Editors and Writers.

Fuchs appreciates your feedback; click here to send him an email.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.99 0.31%
FB $102.01 0.10%
GOOG $682.40 -0.10%
TSLA $151.04 0.38%
YHOO $27.04 1.05%


Chart of I:DJI
DOW 15,973.84 +313.66 2.00%
S&P 500 1,864.78 +35.70 1.95%
NASDAQ 4,337.5120 +70.6750 1.66%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs