DALLAS, April 23, 2012 /PRNewswire/ -- Pizza Hut, home of the innovation experts who have stuffed, topped and rolled more flavor-crushing favorites into their pizzas than once thought possible, has announced the return of the undisputed champion of pizza creations, the Cheesy Bites Pizza. Adorned by 28 pullable, dippable, poppable cheese-filled morsels around the crust, the Cheesy Bites Pizza combines taste perfection with a little "food fun," making it an all-time favorite that customers ask for by name.
"From our signature Stuffed Crust to recent creations like P'Zone® and the Big Dinner Box, Pizza Hut is known for pushing the envelope on innovation and building menu items that keep consumers talking," said Kurt Kane, Pizza Hut CMO. "But nothing captures the attention of our customers quite like the fan favorite Cheesy Bites Pizza. With Cheesy Bites, you're getting our mouth-watering pizza surrounded by cheese-filled miracles that can take pizza night from good to great."
Meet the Cheesy Bites Gang Cheesy Bites are back on the menu at Pizza Hut this spring, and its return is anything but quiet. To usher this legendary pizza back into the spotlight, Pizza Hut is introducing the Cheesy Bites Gang, a band of 28 characters that have commandeered the Pizza Hut Facebook page ( facebook.com/pizzahut) to share their exploits with the brand's more than 7 million fans. Pizza Hut will begin introducing members of the Cheesy Bites Gang today, with each character of the crust sporting a personality of its own.
Pizza Hut will also bring the rambunctious bites to life on the streets with a weekly
Cheesy Bites Reality Reel. Starting
April 30, Pizza Hut will ask Facebook fans to choose from a list of activities to be carried out in public by life-size Cheesy Bites and shared via a weekly video. The activities will demonstrate how Cheesy Bites can take a good time and make it great, never settling for anything less. Do not be alarmed by excessive cheesiness at a park, street corner or shopping mall near you.
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