The Starbucks Experience Comes To Disney Theme Parks

Starbucks Coffee Company (NASDAQ: SBUX) and Walt Disney Parks and Resorts today announced that Starbucks will soon be available at all Disney theme parks at Disneyland Resort in Anaheim, Calif., and Walt Disney World Resort in Lake Buena Vista, Fla.

This summer, the first of six Starbucks cafés will open at Disney California Adventure. The additional stores are planned for Disneyland Park and Walt Disney World Resort, including locations at Magic Kingdom, Epcot, Disney’s Hollywood Studios, and Disney’s Animal Kingdom.

“Starbucks and Disney have many things in common,” said Arthur Rubinfeld, president, Global Development, for Starbucks. “We share a passion for providing excellent customer service, delivering high quality in everything we do, and ensuring that every experience with our brand exceeds our customers’ expectations. This is something our customers and partners (employees) have asked for through MyStarbucksIdea.com since the site launched more than four years ago, so we are pleased to bring this idea to life.”

Starbucks is not completely new to Disney. In June 2009, the company opened a store in Disney Village at Disneyland Paris, which has become a guest favorite.

At Disney California Adventure, Starbucks will be located in the Fiddler, Fifer and Practical Café on Buena Vista Street, a place that transports guests to 1920s Los Angeles when Walt Disney arrived in California and a cup of coffee was the perfect way to jumpstart a busy day. The store’s location plays off the Spanish/Mexican architecture of the period, and baristas will wear 1920s-inspired attire.

The café will serve Starbucks items including coffee and espresso beverages, Frappuccino® blended beverages, and signature breakfast sandwiches and pastries. Guests also will have their choice of Disney favorites, including signature sandwiches and other items, as well as delicious desserts and sweet treats.

“We know food and beverage offerings are an important part of the memories our guests make at Disney Parks and now they will be able to enjoy their favorite Starbucks® beverage as part of their experience,” said Maribeth Bisienere, vice president, food and beverage line of business for Walt Disney Parks and Resorts. “Many of our guests have shared their passion for Starbucks with us, and we look forward to making their feedback a reality as we debut the first location at Disney California Adventure.”

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