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NEW YORK (
TheStreet) -- With a tidal wave of earnings coming next week, Jim Cramer reminded viewers on his
"Mad Money" TV show Friday to keep their fingers off the trigger and avoid trading on the headlines. He said confusion reigns supreme during this most difficult of earnings weeks and mistakes can damage a portfolio in an instant.
Cramer's game plan for next week's trading included
Texas Instruments(TXN) on Monday. Cramer was torn on Conoco, as the company is splitting itself up to bring out value, but is still levered to the ailing natural gas. He was bearish on Netflix, a company that is too expensive, and took a wait-and-see attitude for Texas Instruments.
Panera Bread(PNRA) and
Apple(AAPL - Get Report), a stock Cramer owns for his charitable trust,
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Cramer said Apple must beat $11.80 a share in earnings and revenue of $41 billion to impress Wall Street. He was bullish on AT&T, saying the downside was minimal, and was comfortable with both Panera and 3M.
Wyndham Worldwide(WYN) and
Cliffs Natural Resources(CLF) will take the stage. Cramer was bullish on Boeing, Caterpillar and Wyndham, but wanted just to listen to Cliffs Natural.
Still more stocks on Thursday included
Celgene(CELG), a stock Cramer said to buy on weakness, along with
Exxon-Mobil(XOM), a big but not great oil company;
Amazon.com(AMZN), a company that will be hard-pressed to make its numbers;
Deckers Outdoor(DECK), a stock that Cramer said may have peaked; and
Zynga(ZNGA), a company with no real earnings.
Finally on Friday, Cramer said he'll be watching
International Paper(IP - Get Report), another Action Alerts PLUS holding,
Procter & Gamble(PG) and
VF Corp(VFC). Cramer was bullish on IP, but said he likes
Kimberly-Clark(KMB) over Procter. He was a fan of VF Corp, but noted the stock always gets hit after earnings.
The Stanley Black & Decker Fiasco
When you combine great expectations with a disappointing headline earnings number and a delayed conference call, that's a recipe for disaster, Cramer told viewers. And a disaster it was when
Stanley Black & Decker(SWK - Get Report), an Action Alerts PLUS stock, reported earnings this Wednesday. Headlines read of a 3-cent-a-share earnings miss and shares plummeted 7%.