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Where to Match Your Hotel to Your Outfit

Away from Milan, the Ferragamo family opts not to put its name on the collection known as Lugarno Hotels, which operates such style-centric properties as the Continental in Florence and Portrait Suites in Rome. In addition to operating hotels, the Ferragamo Group manages a series of high-end apartments that offer voguish abodes for those looking for something bigger than just a hotel room. Less known, however, is the group's recent sea explorations, including the Scarlino Yacht Club and Residences, which brings the Ferragamo lifestyle to a permanent residential community and marina, as well as its Swan Sailing Yacht available for Aeolian and Balearic charters with breathtaking interiors by Florentine architect Michele Bonan.

Other designer names in the hotel milieu these days include Missoni Hotels, with a location in Edinburgh opened in 2009 and Kuwait the next year. The hotels are a collaboration between the Italian fashion label and The Rezidor Hotel Group, which also operates the brands Radisson Blu and Park Inn by Radisson. In Paris, designer Christian Lacroix is the inspiration behind boutique properties Hotel du Petit Moulin and Hotel le Bellechasse, while Maison Martin Margiela designed the interiors at nearby La Maison Champs Elysees .

Other designers opt to design singular specialty suites, including Vera Wang at Honolulu's Halekulani, Tomas Maier at the St. Regis Hotel Rome and Diane von Furstenberg, who debuted her own glamour pad inside London's Claridge's.

As for what's next in the fashion hotel arena, LVMH is rehabilitating Paris' former Samaritaine department store in what is reported to become the second installment of its Cheval Blanc brand born in wintery Courchevel. And although there's no plans to date, don't be surprised if Ralph Lauren (RL) pops onto the hotel map, given his comprehensive home lifestyle brand and real estate savvy. Michael Kors (KORS) is also one to watch, with fashion collections inspired by the designer's global travels and customers more than willing to follow in pursuit of the next fashion designer hotel.
Michael Martin is the managing editor of, a luxury travel and lifestyle guide based in Los Angeles and London. His work has appeared in InStyle, Blackbook, Elle, U.K.'s Red magazine and on ITV and the BBC.
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