MetroPCS And UFCÂ® Launch Team Metro With Fighters Cain Velasquez And Frankie Edgar
ATLANTA, April 19, 2012 /PRNewswire/ -- Few have what it takes to make it to the Ultimate Fighting Championship® (UFC) Octagon cage, but the fighters of Team Metro, sponsored by MetroPCS Communications, Inc. (NYSE: PCS), are ready for victory. Former heavyweight champion Cain Velasquez and former lightweight champion Frankie "The Answer" Edgar will be giving exclusive, behind-the-scenes UFC access to MetroPCS customers and UFC fans. MetroPCS will offer live chats and interviews, in-store appearances and contests, as well as exclusive videos such as battle ready segments, personality profiles and more inside the Octagon from these primetime-powered fighters. MetroPCS will offer this video content exclusively on its MetroSTUDIO™ Video-on-Demand application and MetroPCS' social properties, including Facebook, Twitter and YouTube.
"We're incredibly excited to partner with skilled fighters like Velasquez and Edgar whose determination and passion for the sport resonates with fans around the world and have made them top contenders in the Octagon," said
Phil Terry, senior vice president of marketing for MetroPCS. "And MetroPCS is happy to support their efforts by making it easy for consumers to follow their favorite fighters and enjoy exclusive, inside the Octagon content on cutting-edge devices, including 4G LTE handsets, which offer a rich entertainment experience at an incredible value."
"I'm excited that Velasquez and Edgar will be ambassadors for the MetroPCS brand," said UFC president
Dana White. "As former champions, they will display integrity, work ethic and professionalism, and will be able to bring their passion and excitement to even more fans through MetroPCS' devices and exclusive channels."
Team Metro goes live in Atlanta on April 19 at 1:00 p.m. ET during a MetroPCS Team Metro press conference following an open-to-the-public UFC fighter workout from 9:00 a.m. to 12:45 p.m. ET at Georgia State University. Media will have the chance to watch heavy-hitter workouts and interview Team Metro members.
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