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Coffee Rings, Pet Hair And Bird Droppings: Revealing The Dirt On Canadians' Car Cleaning Habits

Despite the fact that 84% of Canadian drivers eat and drink in their vehicle, three out of four survey respondents clean the interior less than once every few months

TORONTO, April 18, 2012 /PRNewswire/ - Although Canadians have a reputation for being neat and tidy, focusing on cleanliness doesn't appear to be a priority when it comes to their cars. Despite spending an average of five hours per week in a vehicle, Canadian drivers do not clean them regularly, with 73% of respondents cleaning their car interiors less than once every few months according to a survey conducted by Canadian Tire.

When compared to the amount of time spent cleaning the kitchen, it appears that vehicles are a neglected source of dirt and grime. Almost half of Canadian drivers surveyed (48.7%) spend five to 10 hours a week preparing or eating a meal in the kitchen and 83% of respondents clean them regularly (more than once a week). But when it comes to vehicles, 84% of Canadian drivers eat and drink in their vehicles, yet one in five (18.7%) don't immediately clean food and drink spills, leaving them to attract bacteria.

Beyond crumbs and spills, four-legged passengers can also contribute to a messy vehicle.  Twenty-three per cent of Canadian drivers typically travel with pets, but only 14% of those that do make an effort to limit dirty paw prints, hair and unwanted slobber smears by putting them in a travel carrier.

"With spring in the air, Canadian drivers are looking forward to another season on the open road," said Melissa Honour, category business manager, auto cleaning and auto body repair, Canadian Tire. "Canadians spend a lot of time in their vehicles and the dirt and grime of everyday use can really build up. At Canadian Tire, drivers can now get their hands on easy-to-use specialty cleaning products that were previously only available to professional auto detailers."

Despite a climate that lends itself to salt stains, tree sap, mud, bug splatters and bird droppings, Canadian drivers don't wash the exterior of their cars nearly as often as one might expect. Survey results show that only 51% of Canadian drivers wash the exterior of their cars regularly (more than once a month). What many drivers don't realize is that long-term exposure to dirt and grime damages the clear coat on a vehicle. This not only impacts its appearance but can trigger the occurrence of rust not to mention decreasing the value of a car.

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