The following commentary comes from an independent investor or market observer as part of TheStreet's guest contributor program, which is separate from the company's news coverage.
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." -- Warren Buffett.
NEW YORK (
TheStreet) -- Although
Bank of America
(BAC - Get Report) has been around much longer than 20 years, over the past 36 months, the bank has experienced many such events lasting longer than "five minutes" that it would gladly have taken back if it could.
The company will be forever tied to several "five-minute events" -- not the least of which is the fact that it is perceived to be as one of the primary drivers of the financial crisis, bringing to the forefront the infamous words "too big to fail." But until the U.S. foreclosure crisis comes completely to a halt, it is hard to say with any certainly to what degree Bank of America must work to restore its reputation. But it's not because it isn't trying.
Forgiving and Forgetting
In the stock market, solid earnings and exceeding expectations have always had a way of mending many broken reputations. The bank has been doing its best to say I'm sorry, and from its stock performance so far on the year, investors appear ready to forgive.
Even the biggest bears were compelled to offer a round of
applause for a performance
that yielded profits of $2 billion after suffering losses that topped $1 billion from the same period of a year ago. It posted full year earnings of $1.45 billion -- representing an increase in profits of 164%. Revenues increased 11% to $25.1 billion generating earnings of 15 cents per share.
What I didn't know at the time was that the bank's performance was going to be the first of many such positive surprises for the entire sector as rivals
all produced better than expected results.
What was remarkable for Bank of America's performance was the fact that leading into its announcement and trading (then) just over $5, the entire market was wondering about not only its ability to survive, but what it can do to shed its image of a villain -- one furthered by its initial decision to enact a $5 fee on debit card usage. But it thought better of it and ultimately nixed the idea.
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