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TheStreet Open House

BET Networks Unveils New Programming At 2012 Upfront Presentation

NEW YORK, April 18, 2012 /PRNewswire/ -- 

Coming off of its #1 Year With Record-Breaking Programming in 2011, BET Announces New Scripted Series SECOND GENERATION WAYANS and HOUSE HUSBANDS, as well as New Reality Series THE MATHIS PROJECT

BET Launches New Film Offering of Never-Before-Seen on Television Movies BEING MARY JANE and GUN HILL

T. J. Holmes Joins BET with New Late Night Series DON'T SLEEP!

BET To Take Over Hollywood's L.A. Live Complex In the New BET AWARDS EXPERIENCE in 2013

CENTRIC Expands Soul Train Awards into 3-Day Experience including a Comedy Showcase and Concert

CENTRIC to Launch New Talent Competition Series APOLLO LIVE

CENTRIC Now One of the Top 10 Growth Networks on Cable

BET Digital to Unveil Two New Web Series, GRASSHOPPER & SAGE and UNSIGNED

(Photo:   http://photos.prnewswire.com/prnh/20120418/NE90059-a )

(Photo:   http://photos.prnewswire.com/prnh/20120418/NE90059-b )

(Logo:  http://photos.prnewswire.com/prnh/20070716/BETNETWORKSLOGO )

During its annual Upfront presentation to the advertising community, BET Networks, the leading provider of content to black consumers globally, will reveal its new programming content including scripted programs and original movies for both BET and CENTRIC as well as new web series for BET.com. During the presentation, BET will announce new late night series DON'T SLEEP ! , new scripted series SECOND GENERATION WAYANS , HOUSE HUSBANDS , and new reality series THE MATHIS PROJECT . BET is also launching a new film offering, BET PREMIERE CINEMA , which will give its viewers a first look at never-before-seen films on TV such THE MINDLESS BEHAVIOR PROJECT and critically acclaimed Sundance hits MIDDLE OF NOWHERE and LUV , after their theatrical run, as well as BET original films BEING MARY JANE and GUN HILL. The Network also plans to announce the new BET AWARDS EXPERIENCE that includes an interactive multi-platform Hollywood takeover of the L.A. Live Complex during BET AWARDS Week in 2013.  CENTRIC will unveil its plans to expand  SOUL TRAIN AWARDS into a three-day experience including a Comedy Showcase and Concert as well as launch a new talent competition series APOLLO LIVE .  BET will reinforce its position as the #1 provider of content for consumers of black culture globally with unprecedented reach to all types of African American consumers across all demographics and genres.

Coming off of its best year ever, BET continues to rank among the top 20 cable networks among all adults 18-49, outperforming its cable industry peers for four consecutive years.  According to the Nielsen Company, BET continues to be the number one ad-supported cable network among blacks 18-49 for 12 consecutive years. CENTRIC also continues to make strides and is now one of the top 10 growth networks on cable television.

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