Avid® (NASDAQ: AVID) today announced that it will deploy the most comprehensive Avid workflow in the history of NBC Olympics, a division of the NBC Sports Group to support its coverage of the 2012 Olympic Games taking place in London, England, July 27-August 12, 2012.
Marking NBC’s Olympics division’s and Avid's sixth consecutive Summer or Winter Games working together, NBC’s Olympics division’s broadcast facility will house employees responsible for delivering 17 consecutive days of Olympic coverage. At the heart of this massive undertaking is the Avid Interplay® Media Asset Management (MAM) system. Serving in conjunction with third party vendors, SONY and Harmonic, the Interplay MAM system will be used to create two simultaneous feeds for use in London and at NBC’s Olympics division’s headquarters in New York City.
“Ingesting media and metadata directly into Interplay MAM early in the process allows us to have assets immediately available for video production in London and, at the same time, for the users at 30 Rock,” said Darryl Jefferson, director, Post Production Operations, NBC Olympics. “In NY, they need to access the same media and metadata to create their packages to the web instantaneously. Having MAM at the core is a critical component to making this happen.”
All of the video content’s metadata, including all athletic content, will be ingested directly from Sony’s XDCam Station into Avid’s Interplay MAM system and, once there, replicated from London to New York using Harmonic’s MediaGrid and ProCast solutions. In New York, media coming from Interplay MAM will be used by more than 40 users to create highlights for web distribution. London-based users and editors will get immediate access to Olympic footage, which can then be transferred from Interplay MAM to Avid’s ISIS® shared storage for use in multi-user, simultaneous production across multiple networks and news feeds.“For our Olympics coverage, we need industry-leading partners that can deliver a level of quality, speed and reliability everyone can rely on,” said David Mazza, senior vice president, Engineering, NBC Olympics. “And that’s exactly what Avid gives us.”