This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Angry Birds & Toothpaste: A Match Made in Business

BUENA PARK, Calif. ( MainStreet) -- Puneet Nanda, the man behind oral-care company Dr. Fresh, had an epiphany last year when he attended a toy show in Hong Kong. With so many Angry Birds toys and accessories featured and even knockoffs being sold on the street, he knew he had to get the license for Angry Birds. He called his licensing manager back in the U.S. and demanded she fly to immediately Finland to get permission to use the Angry Birds brand.

It was a tough sell to Rovio Entertainment, the makers of the hugely popular game, but after strong negotiations and a large amount of money, Dr. Fresh announced last week that it was to be the exclusive U.S. manufacturer and marketer of Angry Birds oral-care products.

Since its launch in 2009, the Angry Birds game has been downloaded more than 500 million times across multiple platforms. There is even a possible TV series and film features in the works, Dr. Fresh says. Angry Birds fever has turned everyone from kids to business professionals into gamers, with hundreds of companies hoping to latch on to the brand's success to sell Angry Birds merchandise.

Dr. Fresh is one of the fastest growing oral-care companies in the U.S., despite being around since 1998. The company is the developer of more than 250 different personal-care products from a top-selling FireFly flashing toothbrush for kids to Binaca breath freshening products. Dr. Fresh licenses for 19 brands including Hello Kitty, Spider-Man, Batman, Barbie and Hot Wheels, to name a few.

Dr. Fresh is up against some heavy hitters in the consumer goods space, such as Colgate-Palmolive (CL) and Procter & Gamble's (PG) Crest.

According to Nanda, Angry Birds will not agree to a license if the product is generic. Businesses must have something new and different to sell if it wants to be allowed to use the Angry Birds brand. Dr. Fresh is the first to use it for oral-care products.

In the third quarter, Dr. Fresh will release the first of nine new products it has been allowed to sell under the Angry Birds brand - the FireFly Angry Birds Squirt 'N Brush Tooth Foam.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs