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CubeSmart Selects Mzinga For Social Business Solutions

Mzinga® (, a pioneer in social intelligence solutions, services, and analytics for business, today announced that CubeSmart (NYSE: CUBE), a real estate company focused on self-storage facilities, has selected Mzinga’s OmniSocial® to power its employee collaboration, training and communication initiatives, as well as ongoing social partner communications.

CubeSmart, a leader in the self-storage industry, provides self-storage and related logistics and organization solutions to more than 200,000 residential and commercial customers across the United States. The company owns or manages 480 facilities in 30 states and the District of Columbia and operates the CubeSmart Network, which consists of approximately 825 additional facilities.

To foster greater employee productivity and enhance relationships with its Network partners, CubeSmart was seeking a fully-integrated, social solution to increase communication between departments, enable better teamwork and collaboration, deliver informal and formal learning through enhanced coursework and training, and expand beyond an employee-based solution to an external community to address partners as well.

“At CubeSmart, we see the benefit of collaboratively engaging not only our employees, but also our partners. Therefore, we were looking for a single, centralized solution that allows us to efficiently manage all social experiences across our business,” said Christopher Marr, President at CubeSmart. “Mzinga OmniSocial excels in that area, including the broad range of both formal and collaborative applications available for all of our different use cases.”

Mzinga OmniSocial provides a rich, unified social solution that gives businesses the opportunity to raise brand visibility, employee productivity and customer satisfaction through more comprehensive employee, customer, brand, and partner experiences. With a broad range of social and formal learning technologies as well as community solutions, OmniSocial allows users to interact and share ideas, which helps employees perform better and businesses to capture and analyze social information in new and exciting ways.

“CubeSmart is focused on providing best-in-class storage facilities and related services; as a result, they were looking for a solution that could deliver social experiences for employee development as well as a partner community to enhance communications and collaboration,” said Alan Nugent, CEO at Mzinga. “By implementing a complete set of community, learning and social products, CubeSmart will be able to make better, faster business decisions which align with Mzinga’s vision.”

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