Arbitron Mobile Launches Smartphone And Tablet Measurement Service In United States
Arbitron uses industry-standard practices to protect panelist information, including (where applicable) keeping contact information separate from research data.
Individuals may discontinue their participation in the Arbitron Mobile consumer research service at any time simply by deleting the Arbitron Mobile app.
About Arbitron Mobile
With the addition of this new syndicated service, Arbitron Mobile currently operates syndicated mobile research panels in six countries: United States, United Kingdom, Finland, Denmark, France and Germany. Arbitron Mobile also operates custom panels, licenses its technology, and has performed ad hoc research in approximately 50 countries worldwide. Arbitron Mobile has operated in the mobile media measurement field, and provided measurement and research services, for the past eight years and is the pioneer of the field with the first mobile on-device metering panels deployed for media research.About Arbitron Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media–radio, television, cable and out-of-home; the mobile industry as well as advertising agencies and advertisers around the world. Arbitron's businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia and Australia, and developing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter ™ (PPM™) and the PPM 360™, new technologies for media and marketing research. Portable People Meter™, PPM™ PPM 360™, Arbitron Mobile™ and Arbitron Mobile Trends Panels™ are marks of Arbitron Inc. Android, Blackberry, Symbian and Apple are trademarks of their respective owners. Statements in this release that are not strictly historical, including the statements regarding expectations for 2012 and any other statements regarding events or developments that we believe or anticipate will or may occur in the future, may be "forward-looking" statements. There are a number of important factors that could cause actual events to differ materially from those suggested or indicated by such forward-looking statements. These factors include, among other things, the current global economic recession and the upheaval in the credit markets and financial services industry, competition, our ability to develop and successfully market new products and technologies, our ability to successfully commercialize our Portable People Meter™ service, the growth rates and cyclicality of markets we serve, our ability to expand our business in new markets, our ability to successfully identify, consummate and integrate appropriate acquisitions, the impact of increased costs of data collection including a trend toward increasing incidence of cell phone-only households, litigation and other contingent liabilities including intellectual property matters, our compliance with applicable laws and regulations and changes in applicable laws and regulations, our ability to achieve projected efficiencies, cost reductions, sales growth and earnings, and international economic, political, legal and business factors. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in our SEC filings, including our 2011 Annual Report on Form 10-K. These forward-looking statements speak only as of the date of this release and the Company does not assume any obligation to update any forward-looking statement. SOURCE Arbitron Inc.
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