This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Innotrac Shares Findings Of February ECommerce Benchmarking Study

ATLANTA, April 17, 2012 /PRNewswire/ -- Innotrac Corporation (NASDAQ: INOC), a best-of-breed commerce provider integrating digital technology, fulfillment, and contact center solutions to support global brands, today announced summary results of its latest SmartHub® e-commerce benchmark analysis, which was based on a sampling of orders placed in February of this year.

SmartHub® is Innotrac's research and strategy layer, providing clients and partners with consultative services, including end-to-end intelligence of the online retail purchase cycle.  From the pre-order site experience all the way through the final steps of the returns process, Innotrac's 56-point methodology analyzes each important customer touch point, charting retailers on everything from the checkout experience, to evaluation of the packaging material used in shipment.  SmartHub® also encompasses custom research and analysis available for current clients who are confronting the challenges of building and nurturing their eCommerce channel.

"The continued expansion of SmartHub® is reflective of our efforts to be a true strategic partner for our clients," said Jon Eggleton, Innotrac's Vice President of Marketing & eCommerce.  "They expect us to be more than just a fulfillment and contact center solutions provider, and SmartHub® is one way in which we can add more value to those relationships." 

SmartHub® evaluated 100 leading U.S. e-retailers across six different product categories in February for its latest report, SmartHub® release 2.0.  Among the findings:
  • The average number of checkout pages required to complete an order was three; only 7% of merchants surveyed offered one-page checkout as an option.
  • 96% of merchants surveyed were able to confirm inventory of a purchased item through customer service, however, of those who had more than one distribution channel (e.g. online plus physical stores, or catalog), only 47% of CSRs appeared to have visibility into activity happening outside of the e-commerce or direct channel.
  • 65% of all merchants surveyed were able to ship packages to customers in three days or less, a slight improvement from the busy Q4 holiday season.  Merchants in the Housewares/Home category were most expedient, with 74% of orders received within three business days.
  • 38% of all merchants utilized some sort of branded packaging, either inside or outside the box, up from 29% in Q4.  Health/Beauty merchants were most aggressive, with 53% utilizing branded packaging, the only category in the survey that indexed higher than 50%.

The addition of several new data points, including those pertaining to customer service, has provided additional insights not seen in previous SmartHub® releases.  Multi-channel visibility is one such area that is now being evaluated as retailers become more proficient at servicing customers who see no boundaries between online and brick-and-mortar outlets.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
TSLA $212.79 -4.40%
YHOO $37.11 3.10%
AAPL $93.29 -0.35%
GOOG $699.76 0.58%
FB $118.16 0.08%


Chart of I:DJI
DOW 17,694.78 +43.52 0.25%
S&P 500 2,055.41 +4.29 0.21%
NASDAQ 4,732.6950 +7.0560 0.15%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs