New National Survey Reveals The State Of Fun In America

EAST HANOVER, N.J., April 17, 2012 /PRNewswire/ -- Apparently fun is not so easy to come by in the U.S. these days. According to the Trident Fun Index, a new national study conducted to measure the state of fun in America, it appears that the economy and limited personal time are taking a toll on the amount of fun we're experiencing as a nation. In fact, one in five people (19%) said they can't even remember the last time they had a good time! To make matters worse, fewer than eighteen percent (18%) of people take the opportunity to do something just for fun each day! To kick-start a new generation of fun-loving citizens, Trident is launching a campaign that demonstrates how even a little piece of gum can help liberate fun in everyday life.

"We found that people simply lack the time these days to have spontaneous fun," says Leslie Philipsen, senior brand manager, Trident. "When we heard that, we knew we had to do something as a brand to help people see that little things in life can go a long way. Trident is that little something that can liberate fun at any given moment."  

The Index also found that more than half of Americans (55%) strongly agree that their fun is limited by the amount of money they have, no surprise in a time when everyone is stretching each dollar as far as they can. But in these times people need to be more creative about sparking fun in their lives, like doing small things that don't cost a lot of money such as chewing a favorite flavor of Trident gum or listening to a good song (which nearly three in five survey respondents reported) or even something as simple as receiving a message from a friend (reported by 52% of respondents).

1 2 3 Next › Last »